Social Media Glow-up for Hero Wars

Social Media Glow-up for Hero Wars

Updating the social media strategy of the top-10 mobile RPG and elevating views by 73%, engagement by 46%
Completed Social Media Hero Wars: Alliance

Highlights

Hero Wars: Alliance is a top-10 mobile RPG of years 2022 and onwards, attracting multiple millions of monthly active users. In Q2 2025, our team took on a task to make our posts more engaging and interesting.

This task involved a gradual overhaul of our social media strategy. Here’s the action plan we followed:

  1. Construct a portrait of our typical audience member.
  2. Shift the strategy away from casual and towards mature midcore players.
  3. Seek viral hits and set up pipelines that allow us to chase them quickly.
  4. Make TikToks/YouTube Shorts/Reels, and lots of them.

In short:

How did it go?

MetricResult (Q1 vs. Q4)
Views on social media posts+73%
Engagement (comments, reactions) on social media posts+46%
Sentiment change among commenters+8%

Want to upgrade your social media strategy? Let’s work together!

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Social media samples

Want to upgrade your social media strategy? Let’s work together!

Reach out on LinkedIn Reach out via email See my resume